The devil you know is almost always easier to handle than the devil you don't. Do your research. But simply by maintaining a flexible posture, you will be more agile when responding to new challenges. You can get help, like this article, to work smarter. Your biggest competitor next quarter may be an unknown today. For instance, if you are advertising a Connecticut law firm, don't just create keywords based on permutations of "Connecticut," "CT," "law," "lawyer," etc. 　　Second, learn from your competitors' competitors. People may ec motors Factory type too many or too few letters in a word, omit key vowels, or switch letter orders around by accident. For instance, if you are marketing a Phoenix real estate site, you might want to have a keyword for "Phoenix AZ real estate," since many people who search Google will abbreviate Arizona as "AZ. Don't let your guard down -- even if you are an established "big dog" in your field. 　　Zero in on better keywords. You don't have to do all the "oppo" research yourself -- you can trade ideas, data, and strategies with mutual competitors. Learn your rivals' weaknesses as well their strengths. The more specific your geo targeting, the easier time you will have not only at attracting local business but also at ranking high in the general "lottery" for Google rankings." This tactic makes use of a similar concept." 　　Anticipate typos, malapropisms, and misspellings when coming up with your keywords. 　　We at Beanstalk use AdGooroo's keyword tool and competitor analysis services to get an even more in-depth look at what our competitors are doing online to make sure we're not missing anything. 　　To increase the effectiveness and conversion of your keywords, think about the action your demographic needs to take and titrate your keywords down to specific action-oriented phrases. There is a great site -- searchspell. Go to conferences. "Los Angeles mortgages" has some measure of geographic filtering; "Los Angeles mortgage brokers" is better and more specific." You will have an easier time ranking, and your resultant visitors will feel you are speaking and relating more specifically to them. 　　Throw geographical references into your keywords. Stockholders get regular reports on firms' finances and long-term strategies. Assess your goals, branding plans, and future efforts in the context of the presumptive goals of your industry rivals. Understand why customers choose competitors over your firm -- both why they like your rivals and why they refuse to work with you." 　　Employ abbreviations, acronyms, and shortcuts -- real shortcuts that people searching on Google would actually use. Working harder, of course, is up to you.