VXL Instruments is leading manufacturer of thin client devices and commands 11% share in global market. Therefore, it's high time that company starts thinking about Indian market. They offered the bank a package of equipment representing a complete system of which the ATM was only a component.

What is VXL's Business?

VXL Instruments is enabling companies around the world build a flexible, secure, manageable and غير مجاز مي باشدt-efficient IT infrastructure. These types of firms should be approached for providing total solution. For example Velankani group's upcoming 5-Star hotel in Electronic City, Bangalore.

In 2005, Mumbai-based distributor Priya Ltd invested million (around Rs 10 crore) in equity in VXL Instruments. Most of firms are following make-to-order philosophy of manufacturing. Its range of thin client devices helps enterprises beat the cycle of desktop obsolescence, free internal resources from non-productive functions, and save millions of dollars that is spent in securing systems. How to market TC in India?

Actually the answer of third question will give us a frame work for finding the answers for first two questions. This approach reduces marketing expenses but the approach has its own limitations. The trend towards marketing "system" of products as opposed to individual piece of equipments provides many examples of this phenomenon. Presently, VXL markets its products through client interaction and third party distributors like Priya Limited. The thin client is a server-centric computing model in which the application software, data, and CPU power resides on a network server rather than on the client computer. The investment was part of air compressor motors Suppliers the trade finance arrangement that gave VXL million (around Rs 45 crore) aimed at funding its growth. Shiva Kumar (Manager Information System, Velankani), these types of customers should better be approached when the product is in its embryonic stage. Therefore, its products are world class but market penetration is not that impressive. More over they consider their computing needs are minimal and don't find IT investments much attractive.VXL Instruments won "Highest IT-Hardware Exporter Award in Non-SSI category" for year 2006-2007. Here we need to market TC as a device which will not only reduce the total غير مجاز مي باشدt of ownership but also provide simple solution for all comfort requirements. We can expect Wipro to venture in this segment, in near future. In case of sectors like hospitality, we need to explore various value unlocking features so that they can charge a premium. It's more product centric than customer centric. In early 1975, Docutel found itself losing its market share to large computer companies such as Burroughs, Honeywell, and IBM as these manufacturers began to look at the banks' total EFTS (Electronic Fund Transfer System) needs.